To Kill a Mockingbird by Harper Lee :: essays research papers

1. Show how at least two individual episodes, sections or events in your studied text held your interest as a reader. This essay will discuss how two individual events in To Kill a Mockingbird by Harper Lee, held my interest as a reader. The two individual events are Tom Robinsons court case and the pageant at Scouts school when she plays the role of â€Å"Pork†. I will discuss what techniques were used in both events and how they held my interest. Mayella Ewell accuses Tom Robinson, a black man, of raping her and Atticus, Scout’s father takes the case. Scout and Jem, Atticus’s children sneak to the trial so we, as the reader, find out what is happening through Scout’s eyes. Scout has seen many trials, so her knowledge of what is happening makes it easier for the reader to understand, therefore holding our interest and stopping us from getting bored when we don’t understand the law jargon. Harper Lee wrote the book in a way that he would keep us in suspense. This is especially shown when Atticus is questioning Mayella Ewell. Atticus asked Mayella questions and called her â€Å"ma’am† which was something she had never been called before so she didn’t react well. This made her flustered and also made her say that Tom Robinson had thrown her down and beat her up. After this Atticus made Tom Robinson stand up only for the audience to see that he had a crippled arm. It was moments like this that made us, as readers not want to stop reading because we wanted to know what would happen next. We wanted to know what else Mayella would say. Harper Lee creates the suspension by writing the conversation between Atticus and Mayella Ewell. Lee shows how educated Atticus is in contrast to how uneducated Mayella is by the different language they use. It makes it interesting for the reader and it helps us be able to show who is talking at what moment. At the end of the trial, Atticus has done a good job making the reader think that Tom Robinson will go free. When actually, the jury finds him guilty. Harper Lee does this to shock the readers and to make them want to continue to read to see what happens after the trial, therefore continuing to hold our interest. The second event holds our interest in a similar way to the first event.

BB concepts

Transactional (timely exchange of products and services) Value-added (falls between transactional and collaborative) Collaborative (alternatives are less, complex purchases and high prices) Transactional: Timely exchange of g/s in a highly competitive market in terms of prices. Autonomous, no/little concerns towards the need of customers or sellers. The relationship ends once the purchase Is done Types of products- packaging, cleaning products or commodity products where bidding is involved Collaborative:Occurs when few alternatives are present and involves complex purchases. Prices too are high. Switching costs are very high and extremely important to collaborative customers. This is because the organizational customers invest in their relationships in the following areas: Money People Training costs Equipment Procedures & Processes The needs of both the customer as well as the seller is taken care of. Trust and commitment are the key factors In such a relationship and they exists w hen one party has complete confidence In the other partner's Integrity and ability.Egg: IBM/GE/ Intel/ DuPont- Sucrose, etc. In case of high tech IT products, collaborative relationship can be very beneficial. It focuses on joint problem solving and resource sharing. Value drivers in Collaborative exchange: Value creation through core offerings- direct cost, delivery performance Value creation within sourcing process- acquisition cost Value creation at the customer level of operations- ops In order to achieve the key supplier status In collaborative exchange, one must- Target the right customerMatch with their purchase requirements Develop strategies to build trust and commitment in order to reduce the perceived risk in the minds of the buyers. Value-added In-between transactional and collaborative. They are those businesses which apart from Just attracting customers also try and retain customers by: Providing additional services Developing customized services according to customer needs Provide incentives to the customers on a regular basis to retain them Egg: Tate & Lyle and food ingredients The buyer seller relationship depends mainly on:Market conditions- Highly volatile/ less alternatives go for collaborative, Low prices/ low complexity go for transactional o/w collaborative Improving transactional customer loyalty: Adopt differentiation strategy- this strategy suggests that the value created to the customers which is measure by high margins and sales should exceed the cost involved in creating and delivering the customized product/ services. Adopt activity based costing- BBC is a method that allocates the cost of performing various service to each customer.This will enable the firms to accurately identify who are the most profitable customers. The whale curve which is the result of BBC tells that 80% of sales revenue comes from 20% of the customers. The firms should therefore either retain the most profitable customers, convert unprofitable one to profit able or fire those who are not profitable. Managing unprofitable customers- Reduce cost to serve Increasing profitability- life time value All this can be done through adopting the right CRM strategy The CRM strategy: Acquire the right customers

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